Puro Beretta
It's good, isn't it? It's puro goodness.
Choose the flavor WITHOUT preservatives.
Discover the Puro Beretta range: quality, innovation, and taste. Ideal for those who choose a balanced diet.
2016
WITHOUT PRESERVATIVES
Thanks to careful research and development, we have developed an innovative production process that allows us to produce the Puro Beretta range of cold cuts without added preservatives.
2006
NO ANTIBIOTICS SINCE BIRTH
2003
CERTIFIED AND CONTROLLED SUPPLY CHAIN
The entire production chain is monitored and certified. Every stage, from breeding to production, is subject to meticulous checks and periodic inspections. Puro Beretta products achieved ISO 22005 supply chain certification and product certifications relating to the claims "antibiotic-free from birth" and "animal welfare for pigs only," guaranteeing transparency and traceability. In addition, both Puro Beretta supply chains, from the receipt of raw materials to the finished product, are SGS certified.
2003
ANIMAL WELFARE
We are committed to ensuring the welfare of the animals in our supply chain through regular health checks. Sows, during gestation and lactation, have access to jute sheets and straw bedding, as well as other enrichment materials. As for pigs, tooth filing and trimming, as well as castration, are prohibited. Currently, tail docking is only practiced on the recommendation and certification of a veterinarian. The goal is to eliminate this practice completely by 2030. To further improve the standard of living of pigs in the Puro Beretta supply chain, environmental enrichment materials such as alfalfa are used, and a suitable thermal comfort range is constantly guaranteed, as reducing stress during the animal's life improves the characteristics of the meat and the quality of the final product.
2003
ONLY ITALIAN CHICKEN
Each chicken is raised free-range exclusively in Italy, in full compliance with growth times. They are fed only 100% Italian feed of plant origin, without animal fats or meal, produced with non-genetically modified raw materials (NO GMOs).
Many recipes with Puro Beretta!
Many recipes, one secret to deliciousness: Puro Beretta cold cuts.
Sandwich with chicken, tomato, and salsa verde
Easy50 minutes
Roast chicken rolls with mousse and pistachios
Difficult50 minutes
Sandwich with prosciutto, gorgonzola, and pears
Easy25 minutes
All products
The Puro Beretta range
Puro Beretta
Puro Beretta Cotto
Puro Beretta Crudo
Why choose
Puro Beretta?
We'll tell you!
- Because it is preservative-free, the result of skilled research and development.
- Because it has been antibiotic-free since birth: the best conditions for breeding, growth, and development for animals.
- Because it comes from a controlled and certified supply chain.
Pork products
UNI EN ISO 22005:2008: pork raw material consisting of anatomical cuts from the KDV/ALG supply chain (animal welfare and absence of antibiotics from birth), ingredients, packaging material, finished products.
STP: 005/234 – No antibiotics from birth, respect for animal welfare.
STP: 005/236 – No partial certification, no additional information.
Chicken meat products
UNI EN ISO 22005:2008: raw material chicken meat from the UNA ITALIA supply chain (free-range and antibiotic-free from birth), ingredients, packaging material, finished products.
STP: 005/235 – Raised without antibiotics from birth, free-range.
STP: 005/236 – No partial certification, no additional information.
Certification 65% Recycled Plastic
The Beretta Group Beretta focused its efforts on improving packaging, reducing the amount of plastic used in its packaging wherever possible and ensuring the use of recycled materials, all without compromising food safety, which continues to be a top priority.
The result of this commitment is the B Green logo, which has been featured on the packaging of the Group's main brands since April 2020. It consists of a green (Green) B (Beretta) in a round format, bearing the environmental claim that the tray contains 65% recycled plastic.